
A client card has one job: to make one person feel remembered. The phrase, the card stock and the sign-off all matter less than that, which is why the best Chinese New Year wishes for clients sound like one person writing to another, not a company writing to a list.
Almost every good one is built from the same four moves in about thirty words. Below you will find those moves, the phrases worth knowing, 30 ready-to-use messages sorted by who you are writing to, and notes on timing for 2027.
The Four-Move Card
Thank them for something real. Name the project, the year or the trust. A specific thank-you reads as sincere; a generic one reads as a template.
Wish them something genuine. Good health, a prosperous year, a smooth quarter ahead. Say what you would say to their face.
Use one phrase, not three. One traditional phrase, such as 恭喜发财 (Gong Xi Fa Cai) or 新年快乐 (Xin Nian Kuai Le), is enough. Add an English line if your list is mixed.
Sign it like a person. Company name first, then a personal name wherever you can. A name at the top and one personal line turn a template into a note.
Put together: "Dear [Client Name], thank you for trusting us with [project] this year. Wishing you good health and a steady year ahead. 恭喜发财 (Gong Xi Fa Cai) [Your Name], [Company]"
The Phrases and What They Mean
You only need a few. Five phrases cover most client cards: Xin Nian Kuai Le for a general greeting, Gong Xi Fa Cai for prosperity, Sheng Yi Xing Long for business success, Wan Shi Ru Yi for all-round good wishes and Nian Nian You Yu for abundance.
|
Phrase |
Characters |
Meaning |
Best for |
|
Xin Nian Kuai Le |
新年快乐 |
Happy New Year |
Every client |
|
Gong Xi Fa Cai |
恭喜发财 |
Wishing you prosperity |
Business contacts |
|
Sheng Yi Xing Long |
生意兴隆 |
May your business prosper |
Business owners |
|
Wan Shi Ru Yi |
万事如意 |
May all go as you wish |
Formal cards |
|
Nian Nian You Yu |
年年有余 |
Surplus every year |
Warm, festive cards |
|
Xin Xiang Shi Cheng |
心想事成 |
May your wishes come true |
Personal notes |
Choose by client, not by what sounds most impressive. A grand phrase on a card for a client you have met twice reads as effort, not warmth.
The Honeycombers, a Singapore lifestyle site, calls Gong Xi Fa Cai arguably the most recognisable Chinese New Year greeting and says repeating popular phrases is common and socially acceptable, so don't worry about using the same phrase for several clients. Just change the name and one line around it.
Two small decisions. On language: for a mixed client list, put the traditional phrase first, in Chinese characters with the pinyin in brackets, and an English line after it. On naming the festival: use Chinese New Year for clients who celebrate it, and Lunar New Year or Happy New Year for a mixed list, so nobody feels left out.
The 30 Messages (Free Template)
Pick the group that matches the client, change the details and add a name. Each message fits a small card and pairs well with a hamper or flowers.
1 to 6: For clients who have been with you for years
People who have been with you for years don't need to be impressed. They need to be recognised. Name the years or the trust, and keep it warm.
-
Dear [Client Name], thank you for trusting [Company] year after year. We wish you good health, a prosperous new year and plenty to celebrate. 恭喜发财 (Gong Xi Fa Cai)!
-
You have been one of our most dependable partners. May the new year bring you steady growth and good fortune. 新年快乐 (Xin Nian Kuai Le)!
-
Dear [Client Name], your loyalty means a great deal to our team. We wish you and your family a healthy, happy new year.
-
Another year of working together has been our privilege. May every plan you make this year go as you wish. 万事如意 (Wan Shi Ru Yi)!
-
Thank you for the trust you have placed in us. Wishing you success in every project and happiness in every home. 新年快乐 (Xin Nian Kuai Le)!
-
From all of us at [Company]: thank you for a good year of work together, and our best wishes for a good year ahead.
7 to 11: For clients you have just won
A new client wants to feel welcome, not studied. Keep it friendly and forward-looking, and don't claim a history you don't have.
-
Dear [Client Name], thank you for choosing [Company]. We look forward to a long and successful partnership, and wish you a prosperous new year.
-
Welcome to our client family, [Client Name]. May the new year bring your business growth and good fortune. 恭喜发财 (Gong Xi Fa Cai)!
-
It has been a pleasure to start working with you. Wishing you health, happiness and a good year ahead.
-
Thank you for giving us the chance to work with you this year. We hope the new year brings you many new opportunities.
-
Dear [Client Name], we are grateful for a good start together. May your business flourish in the new year. 生意兴隆 (Sheng Yi Xing Long)!
12 to 16: For senior contacts
Directors, partners and senior buyers often expect a more formal note. Write on behalf of the company, name the client's company, and keep the wishes broad.
-
On behalf of [Company], we extend our warmest wishes to you and your team for a prosperous Chinese New Year.
-
We thank you for your continued support and wish [Client Company] success, good health and prosperity in the new year.
-
May the new year bring [Client Company] continued growth and strong results. With our best wishes, [Name], [Title], [Company].
-
It is a privilege to work with [Client Company]. We wish you and your family happiness and good fortune throughout the year.
-
With sincere thanks for your partnership, we wish you a year of good fortune, good health and good business.
17 to 22: For a small card or gift tag
A gift tag leaves room for about one sentence. These six run to twelve words or fewer, so they print, handwrite and tuck in easily. Short isn't cold.
-
新年快乐 (Xin Nian Kuai Le)! Wishing you a prosperous new year.
-
恭喜发财 (Gong Xi Fa Cai)! Thank you for your trust.
-
Wishing you health, wealth and happiness this new year.
-
万事如意 (Wan Shi Ru Yi)! Warm wishes from all of us at [Company].
-
Thank you for a great year. Wishing you good fortune ahead.
-
May this new year bring you good luck and good business.
23 to 27: Phrase first, English second
For a mixed client list, lead with the phrase, written in Chinese characters with the pinyin in brackets, and follow with its English meaning so nobody has to guess.
-
新年快乐 (Xin Nian Kuai Le). Happy New Year, and thank you for your support.
-
恭喜发财 (Gong Xi Fa Cai). May prosperity find you and your team all year.
-
生意兴隆 (Sheng Yi Xing Long). May your business prosper in the new year.
-
年年有余 (Nian Nian You Yu). May you have more than enough, year after year.
-
心想事成 (Xin Xiang Shi Cheng). May every wish you hold for this year come true.
28 to 30: To sit beside a gift
Beside a gift, a message can mention the gift, so the two read as a pair. Our Chinese New Year collection covers hampers, and our CNY flowers page covers pussy willow arrangements. These three work with either.
-
A small token of our thanks. May this hamper bring good fortune to you and your team. 恭喜发财 (Gong Xi Fa Cai)!
-
These flowers carry our best wishes for a bright and prosperous new year. 新年快乐 (Xin Nian Kuai Le)!
-
With thanks for your trust this year, we send this gift with our warmest wishes for a prosperous new year.
What to Leave Off the Card
Leave out anything that could be read two ways: jokes about money, a hint about a difficult year, a complaint wrapped in a wish. Our own Chinese New Year page advises avoiding items linked with bad luck and anything too sharp or negative in its symbolism, and the same instinct applies to words.
Red, orange and gold are safe choices for the card or its wrap. Our Chinese New Year page links them with energy, wealth, abundance and good fortune.
And never send the same text to forty clients without a name on top.
Timing: Deliver Before the Holiday
Chinese New Year 2027 begins on Saturday 6 February, and Sunday 7 and Monday 8 February are public holidays as well. Clients expect corporate gifts before the festival starts, not during the 15 days that follow, so plan for delivery in the week or two before, and by Friday 5 February at the latest. An earlier delivery reaches clients while their offices are open and gives them time to share a hamper with their team before the break.
Order early, too. A short list can still go out on a morning slot with a day's notice, but there is little room left to fix a wrong address or swap a gift that late. Send your final card messages with the order and we print the cards for you, so check each name, title and company against the client's current details before you send them. The full delivery details are on our FAQ page. Larger lists go through our corporate gifting service, which handles bulk and custom orders, including personalised cards. Bulk orders are best placed at least a week ahead, and earlier is better for Chinese New Year. To plan a longer list, contact our team with the number of clients and the date you need delivery, and we will help match gifts to the list. For gift ideas beyond the festival, see our guide to practical corporate gift ideas.